Players of the online game Everquest 2 can now order pizza by simply typing “/pizza” in their chat window. A web browser will then launch the ordering section of pizzahut.com and after half an hour the pizza is freshly delivered to your door. I think we’ll be seeing more InGame Advertising in the near future – http://everquest2.station.sony.com/pizza/
Players of Everquest 2 can now order pizza while playing the online game. The NextGen of InGame Advertising.