Milka Budimir, french fashion designer based in Valence, is no longer allowed to use the domain www.milka.fr. This monday, a court in Nanterre has adjudicated that Kraft Foods, owner of the brand Milka, will be given full rights and control over the domain name, thus forcing the tailor to abandon her presence on the web. Ms. Budimir registered milka.fr in 2001, Kraft Foods had first claimed its right on the domain name in 2002. “First come, first served” on the internet doesn’t seem to be valid anymore. The trade mark right wins against personal right.