Red Bull’s Clever Marketing. An Energy Drink as Goldmine

Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on Forbes.com (3 pages in detail)

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