Chris Busch writes:
Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the French Alps. Suddenly I’m having a European experience through the bottle of chilled water I just procured at the c-store with the filthy floors. I feel healthier. I’ve redefined cool. It’s not just water, but water from the French Alps. It’s superb water. Beyond all other waters. I feel smarter. I look better. You’ve lifted me out of my mundane, middle-class existence. Thanks, Evian. I love you. I need you.
And for those still not getting the point: It’s just water. Simple but expensive water. You can solve your thirst problem by running into the bathroom, for free. A customer astonishingly buys bottled water because of the way it makes him/her feel, because of the impact the story has on a person’s mood, not because you need the fluid. Don’t like Evian? Try out Volvic.
Story by Seth Godin, Pictures by Brandinfection