Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm.
And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad.
The iPod Shuffle’s SuperFX method consists of “shuffle-arrows” moving from the right side to the top of the screen while painting the site’s background in brand green.
Companies like Audi and Deutsche Telekom have used this new kind of AdFormat already to present their products on Spiegel.de (currently showing the iPod Ad, be quick!) – with Audi it was the new SUV Q7 and a massive background picture of the sahara, Deutsche Telekom had a pink background.