Sega’s MyBigBall: Viral Marketing “Deluxe”

Sega USA brings us the true adventures of Chad, a guy who was so into Super Monkey Ball Deluxe that he decided to live in a ball.

The viral marketing campaign consists of a 6-part mini serie getting showcasted on mybigball.com. Absurd but fun and surely cheaper than airing this on tv or in newspapers.

Credits: Sega of America, Agency: Mekanism

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