The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful.
“LÃ¶schen Sie den Durst Ihrer Haut”
(“Satisfy the thirst of your skin”)