Human Branding: Ashanti launches Fragrance Line

Jumping on the celeb-fragrance ride, singer Ashanti has launched a fragrance line called Precious Jewel. Acknowledging the already overcrowded celebu-fragrance space, Ashanti said, “I always said that the perfume field was getting kind of flooded. A lot of people were doing a lot of the same thing. But I also said that if I ever got a wonderful opportunity, of course I’d take advantage of it.”

Somebody is enjoying the spoils of (musical) fame here.
I hope the perfume does not stink.

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