The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, says Austrian import chief Michael RÃ¶ck.
Existing customers are even willing to pay 200 â‚¬ to “upgrade” their Daewoo car with Chevrolet logos and labels. Crazy.