Adidas Adicolor (like Nike ID but cooler)

Adidas AdiColor

Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Check out the Adicolor website and find out how you can create the coolest pair of kicks.

Celebrating color, customization and personal expression, adidas presents adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White.

A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique.

Adidas Adicolor Green

Adidas Id Street Advertising

With the Street Advertising campaign encouraging defacement Adidas show how to get it right. First, adidas put up a series of mostly white flyerposters – branded with the adidas logo – that subtley encouraged people to tag the billboard and basically fuck it up. It’s great what people have come up with, ie. customizing billboards with colors.

Blank Adidas ID Adicolor Advertising Billboard
Blank Adidas Adicolor Advertising Billboard
Adidas ID Adicolor Advertising Encouraging Defacement
Adidas Adicolor Advertising Encouraging Defacement
Adidas Adicolor
Colored Shoe Adidas Adicolor
Colored Shoe Adidas ID Adicolor

“Of all the recent street campaigns we’ve seen lately, this is our favorite one by far. It’s extremely clever, but most importanly it fits the brand perfectly”, says Wooster Collective

21 thoughts on “Adidas Adicolor (like Nike ID but cooler)”

  1. Nike ID wasn’t cool, they only let you write ‘good’ stuff on your shoes. Some guy tried to use it to make a point about the sweatshop labour these companies use in order to have tonnes of money left over to convince us that they are ‘cool’, but not a chance. I hope someone at least remembers the people who made the shoes when they start painting them… But then again, anyone who does, probably wouldn’t buy the shoes in the first place. What about the Blackspot brand. The ‘anti brand’ shoes created by Adbusters using fair labour, envornomentally friendly materials and a marketing campaign that tries to drive people away from being slaves to the ‘mega corporation’ culture. Now that’s cool.

  2. I’m not a materialist and I don’t agree with many of the ‘ethics’ of modern-day capitalism, but I do like Nike and their products. Of course they are not going to manufacture prodcuts with anti-Nike slogans on them, it’s ridiculous to lambast them for not doing so. If AdBusters produced some nice looking shoes maybe they would sell them. I would be interested.

  3. the creator of these concepts should be in on the millions of $s the people that make those “f*ck!ng pointless” commercials that get stuck in ur head for days

  4. this site is pretty mad but i rekon nike shoes look better maybe its coz i havnt seen all these shoes but i like this site coz u can rite anythin on ur shoes, not like da other 1 u cant evin rite ur best soccer team! tace care broz!

    THOMO BOYZ AND BRODY BOYZ 2GETHER WILL RULE DA WORLD!
    Manchester United 4 life

  5. Ok listen i love adidas its ma favriout brand BUT on the nike id website you can make your own trainers/cloths then buy them thats all im interested in making shoes.wer as on this website i dont even know if you can do all that very and i mean very fun stuf like nike id.com and buy the way im ONLY 10 years old impresive hu << im lookin 2 get a 5 in english so eny way e-mail me and tell me wat u think << at adz0204@hotmail.com

    MAN UTD adz_adidas im a boy kk cya

  6. WOW ! GREAT IDEA AND I THINK THAT IT WOULD MAKE A GREAT CHRISTMAS OR BIRTHDAY PRESENT BECAUSE IT IS SO UNIQUE, I WOULD GIVE A BIG CHEER TO WHO EVER CAME UP WOTH THIS IDEA. I DONT REALLY LIKE NIKE AT THE MOMENT I HAVE BEEN WARING YOUR STUFF BUT I THINK NIKE ARE A LITTLE BIT AHEAD BECAUSE YOU HAVE NIKE ID WERE YOU DONT HAVE TO WARY ABOUT MAKING MISTAKES BUT NIKE DONT DO JUST DO IT BAGS SO IF THINK ABOUT THE IDEA PLEASE COULD YOU PUT THE VINTAGE AIRLINE BAGS ON THEIR (RECORD BAG)

    HOPE THIS EMAIL PUTS SOME THOUGHTS IN TO YOUR HEAD

    JOSH

  7. Just a comment for all the fans of Nike iD, I tried to get a pair of football boots through the site last week and “LEE” and “21” were rejected as personal fields.

    When I contacted Nike, they told me that they would have been rejected because of trademarks or due to offensive content. They suggested picking other details to complete the order. What’s the point in personalising them if I can’t use my name and lucky number?

    Nike like to portray themselves as one type of company, but scratch the surface and they’re corporate assholes. Adidas Adicolor on the other hand…just plain cool.

  8. i think that both sites are great n that people shouldnt b mad that they wont let u put bad sayings on ur shoes….dats very tacky neway!!!! i love all kinds of shoes as long as dey not bo-boes!!!!lol

  9. this is f**king junk you have to buy the set and the shoes its terrible wiv nike id they make ur trainers for you i got some nd they amazing better quality then they wud be win dese ones if i had to give any advice go to http://www.nikeid.co.uk<<<<&lt; much better

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