Fieldvertising

After Chocolate, Eggs, Toilet paper advertising comes …

… you’re right: Fieldvertising

Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.

Pretty crazy but hey, this works perfectly next to airports where people already see the advertising from far up.

Swiss Air Fieldvertising

10 thoughts on “Fieldvertising”

  1. It’s a great idea. The shock value alone is much more memorable than wasted money on a lame 30 second spot or banner ads. Good brand building if done right.

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