Shortly after its smoothie market introduction, the brand Hello! Drinks had to change its name to Hej! Drinks.
“We have been offline, because we were forced to find a new name for our smoothie brand. That is also the reson why we needed to make all of our old logos unreadable”, says founder JÃ¼rgen Alker
Avid readers of Brand Infection had read the news about Hello’s initial and interactive brand development.
The official press release is here.