Adobe’s Icon Rebranding

Adobe Icon Rebranding

With Adobe’s upcoming launch of the CS3 Suite the company will have rebranded over hundreds of their icons.

Veerle writes:
While this color-wheel beautifully presents the approach in the entire re-branding, I think it fails in bringing the message across on how it will tie together as a whole. The idea is great though but the color-wheel is very overwhelming, taking away all the attention and the icons are scattered over the place. People seems to fail to grasp the bigger picture. It seems that most just want to make it look pretty because the app is giving these possibilities, but it’s more than that, it’s about problem-solving too. It’s a major undertaking to revamp and re-brand both Adobe’s and Macromedia’s apps as one brand, we’re talking thousands of icons.

Read the interview with Ryan Hicks, Sr. Experience Designer at Adobe

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