Whybin\TBWA\Tequila won JCDecaux’s innovative competition for their long time client PEDIGREE. The interactive advertisement allows passers-by to play with and teach a virtual puppy new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including dogs training and advice.
Some of you may remember the innovative odor stickers by Pedigree, also executed by TBWA.[via Ad Goodness]