Tom ‘Tsquared’ Taylor, a professional Halo 3 gamer, landed an advertising deal with beverage company Cadbury Schweppes consisting of his photo on 175 million cans of Dr. Pepper. This is somewhat unique as it’s the first time a gamer is featured on the cans and not movies, popstarts or real sport athletes.
With the upcoming promotion Tom Taylor will be the best known E-Sports gamer in the USA. The 21 year old from Syracuse/New York had signed a contract worth $ 250.000 with Major League Gaming and trains 15 hours per day. How much money Dr. Pepper spends on the advertising deal was not made public. More information at NYT