The social media hype is big with keeping in touch with friends and I’m sure most of you have a facebook or linkedin account, both, or even more accounts. So what do the big brands do for keeping in touch with customers? A new study by analyst Charlene Li of the Altimeter Group ranks the top 100 brands by social media engagement.
The study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums. Starbucks scored the highest, with 127 points.
Top 10 Social Media Engaged Brands
- Starbucks (127)
- Dell (123)
- eBay (115)
- Google (105)
- Microsoft (103)
- Thomson Reuters (101)
- Nike (100)
- Amazon (88)
- SAP (86)
- Tie – Yahoo!/Intel (85)
The report categorizes brands into four types, depending on how many social media channels they participate in. The most engaged are “mavens,” while the least engaged are “wallflowers” (McDonalds and BP are examples). The study claims a correlation between social media engagement and revenue growth. The “mavens” saw revenues grow an average of 18 percent over the past 12 months, while the Wallflowers saw revenues drop 6 percent. I really doubt that their level of social media engagement had anything to do with their revenue growth, it is just that the strongest brands are the most engaged.
The full report is available here or on ENGAGEMENTdb, a new service aiming to collect all information and social media profiles from brands, editable by anybody.[via Techcrunch]