Yesterday Google announced a major(!) upgrade to its search ranking algorithm which will drastically change the way designers and more importantly online marketeers will think about their website layouts. In Google’s ongoing effort to help users find more high-quality websites in search results, the company will introduce an improved algorithm. From then on Google will not only analyse content and keywords but also the page layout, more importantly the placements and usage of ads. Continue reading “Google Now Analyzes Ad Placements – Improves Search Ranking Algorithm”
Matt Cutts from Google has been asked if Google would favor sites that are built following SEO Best Practice techniques, and, that there must be many technically poor sites that actually have fantastic content which shouldn’t be penalised. His answer:
There are several SEO factors, or, signals that reward your pages in search results but for many this may have seem like an alchemy in the past. Search Engine Land created a periodic table of ranking factors which everybody should consider in order to be successful. What’s interesting to note is that the “Engage” factor is also important, a metric counting in the time your visitors stay on the site (the longer the better), or, bounce away quickly. Continue reading “The periodic table of SEO ranking factors explains it all.”
Google’s sponsored search results now include products and images. A search for diamonds displays a text ad from Blue Nile and on click more information plus an image ad without leaving the page. The same applies for Google’s sidebar ads.
A really handy tool for optimising your site for search engines is the Keyword Analyser by Abakus.
Enter your site and it will analyse a complete web page and count keyword occurrences as well as keyword phrases.
Currently MSN vs. Google: Hilarious!
and because I’m a millionaire I bought a whole 6 blocks, enormous chunks of pixels on the Million Quarter Webpage. Hey, I got 2 blocks for free!
This is how it looks like:
Maybe you think this is a waste of money but I want to give it a try and find out:
- how much visitors the picture attracts on the millionquarterwebpage
- how the link influences google, alexa rank and other search engine rankings
- how helpful the Alt/Title Tag is
- in what time these positive changes occur and when they will tail off
The Alexa Traffic Rank curve looks pretty good. If only my stocks would fly that high. But I never really knew what to think of this whole ranking thing anyway. So I guess this is also a test for Alexa.
I’ll keep you updated with some thoughts and stats.
Update 22 OCT 2005
Three of the biggest newspaper publishers in the United States, the Gannett Company, Knight-Ridder Inc. and the Tribune Company, are joining forces to buy 75% of the news aggregator Topix.net, a Web site that monitors more than 10,000 online news sources.
Each publisher will own 25 percent of the company. Topix.net, based in Palo Alto, Calif., will retain the rest and continue to run the site. Financial terms of the deal weren’t disclosed.