This Marlboro campaign is all over the city for a couple of weeks already, and, it is even more absurd if you know the cost. Only cigarette companies can afford prices like that: Berlin costs around $300,000; Munich $210,000; Hamburg $177,000; all five biggest cities for a total of $854,000, per week(!). Here is a great Adbusting in Berlin-Kreuzberg. Continue reading “Marlboro Adbusting “MAYBE””
Awesome iPad Adbusting porn spotted at Rosenthaler Platz in Berlin, Germany: “Freedom from Porn” by @masterhare. One big iPad billboard was busted with a mashup of porn pictures, which people only noticed when walking by and looking closely. More images after the click. Continue reading “iPad Adbusting Porn [NSFW]”
Great Photoshop Adbusting of a boring advertisement which you see everywhere in Berlin, Germany: Britney Spears, Leona Lewis and Christina Aguilera selling their albums. The adbusting was done by the FTW crew (Mr. Tailon, Baveux Prod., Kone & Epoxy) and consists of overlaying the image with stickers from Adobe Photoshop’s interface panels.
Another picture Starbucks never approved but still is interesting as it shows what The Bubble Project is about:
Ji Lee, a critical consumer based in New York has printed 15,000 blank stickers (the bubbles) and put them at various places in his hometown. People passing by have written all kinds of messages on them and Lee has taken pictures which he will publish in a book next year.
Our communal spaces are being overrun with ads. Train stations, streets, squares, busses, and subways now scream one message after another at us. Once considered â€œpublic”, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more and more aggressive and manipulative. We the public, are both target and victim of this media attack. The Bubble Project is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone to fill them in with any form of self expression, free from censorship. More bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun.
Talking about rethinking communal spaces be sure to check out the Delete Project