NIGAZ With Attitude – Branding #fail

The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup) While the origin of the name is easily explained — a conjunction of the words “Nigeria”… Continue reading NIGAZ With Attitude – Branding #fail