Did you know that Berkshire Hathaway produced Textiles before getting into the private equity business? Or Sony producing Rice cookers before conquering and (at least partially) losing the electronics world? Check out the answers and Nokia shoes from 1936… Continue reading “Best Pivots in Business: Did you know Berkshire Hathaway was into Textiles?”
After introducing the PSP commercials in early 2005 Sony is back with two new PSP ad campaigns focusing on the PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.
Running through April 17, television viewers across America will see two PSP commercials, each one featuring the song, “Take Me Out” by the rock group, Franz Ferdinand. The first spot will be based around the idea of a world as seen from the perspective of a PSP. Watch it.
Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head.