Fitness First’s Scale – Interactive Advertising [Video]

Fitness First is running some creative urban advertising in Amsterdam, Netherlands.

Fitness First Advertising
1: Nobody on the bench, scale displays “0”
2: Person sits down, displaying the weight
2: Person sits down, scale displays the weight

via AdGoodness

One reply on “Fitness First’s Scale – Interactive Advertising [Video]”

  1. Quite controversial. Most women wouldn’t want their weight advertised to others, but then again, I get the point of the campaign…

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