IKEA Subway Advertising In Paris

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. At the same time subway walls are filled with prints showcasing IKEA interiors.








[via Freshome]

3 replies on “IKEA Subway Advertising In Paris”

  1. Wow, what a cool idea. Makes me wanna ride the Parisien Metro 🙂

    But quite risky for being vandalized, right? Wouldn’t it be bad publicity to see a torn couch by Ikea on the subway?

  2. This is a great idea, and something I know has been presented, but because this is America and Americans like to steal things, this would never work. I can’t imagine the French huffing a brand new couch out of a Metra…

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