Growth Hacking 101: What Is A Growth Hacker?

The term growth hacker is becoming increasingly common in the modern workplace, but many people may not really be aware what this role actually looks like. Growth hackers most commonly work for startup businesses, where a product or service is new, and where the leadership team is looking for explosive growth. For these businesses, traditional marketers may simply not be effective. Traditional marketing relies on an established product, and growth targets are normally more modest. For a growth hacker, the target is always considerable growth over a short period of time. So what does the work of a growth hacker actually involve?

Continue reading “Growth Hacking 101: What Is A Growth Hacker?”

The Shy Person’s Guide To Successful Marketing

Traditional marketing advice often presumes that its listeners have a high level of self-confidence and a complete lack of self-doubt. However many small business owners and freelancers find that this does not come naturally to them, and they feel utter dread at the prospect of self-promotion.

If the thought of phoning up a stranger and asking for work or explaining to a conference attendee why you are superb at what you do fills you with horror, the following advice is just for you.

Continue reading “The Shy Person’s Guide To Successful Marketing”

Don’t Waste Your Time. Outsource Tedious Tasks.

I’m sure you feel the same way: time is limited and you have to focus on the things you can do best, or, want to spend your precious time on. In my life-long career I have experienced all kinds of tedious tasks I wish I would have never needed to do. With all the available outsourcing platforms it is easier than ever to outsource those boring duties to somebody else.

Even if you haven’t started outsourcing yet and are still wary whether you should hand out sensitive information, here are simple things you can start with, considering the complexity at hand and the amount of trust you want to put in.

Continue reading “Don’t Waste Your Time. Outsource Tedious Tasks.”

Quiet And Distraction-Free. When I Forgot My Phone Charger.

I usually begin my mornings with a look on my smartphone. I check for server alerts, what the weather is like, important mails I might have missed and swipe around to snooze my alarms. If the kids are already awake I make the older one a quick breakfast. While she eats I make myself coffee and listen to internet radio on my smartphone, with an occasional glimpse on the stock market, bank account and once again mails. Countless checks later I end my day by catching up with blogs and twitter I hadn’t had time to read during the day. My eye lids usually shut down while still holding my phone.

Continue reading “Quiet And Distraction-Free. When I Forgot My Phone Charger.”

Need Stock Images? Save Money And Do-oogle It Yourself!

What if you could get high quality images at absolutely no cost? I have one single recommendation you can immediately use to quickly and easily find the pictures you are looking for. And I am not talking about iStockPhoto, Shutterstock or similar portals. Find out how. Continue reading “Need Stock Images? Save Money And Do-oogle It Yourself!”

Cut The Crap Out Of Business Networks

I‘m tired of all the spam, so-called notifications, I’m receiving to my inbox day by day. I signed into LinkedIn after not using it for a couple of weeks and was overwhelmed with messages from IT recruiters, outsourcing companies, and, let’s not forget, SEO specialists wanting to do business with me. The only positive exception being a friend from school I haven’t heard of for ages …

Continue reading “Cut The Crap Out Of Business Networks”

Hilarious & Nerdy Cartoons Making Fun Of Work, Technology, Colleagues,…

You know the deal: tons of weirdly named files in a folder and you cannot find the most recent version, people asking what SUDO does, your girlfriend telling you to spend more time with her, and, colleagues at work fussing about code documentation…forget about it and have fun with these hilarious cartoons by Geek & Poke! Continue reading “Hilarious & Nerdy Cartoons Making Fun Of Work, Technology, Colleagues,…”

Work Differently. Install A Sandbox In Your Office.

Tired of your normal workspace? Break out of your daily routine, your familiar home office and do it like Massachusetts-based artist Justin Kemp who installed a large sandbox underneath his desk. Even if you cannot work from a beach at least you get that sandy feeling on your feet. Continue reading “Work Differently. Install A Sandbox In Your Office.”

10 Websites That Boost Your Traffic For Free

At the beginning of a startup’s life there is hardly time for marketing as you are spending most of your day developing and refining your product. But don’t forget that some traction is very helpful for gathering feedback in the early stages of product development. Here are some websites you can submit your startup to and generate traffic, for free.

Continue reading “10 Websites That Boost Your Traffic For Free”