Pez Mp3 Player Under a recently granted licensing agreement with Pez Candy, a gadget design company Lincoln West Studios will soon begin selling MP3 players modeled after the big-headed plastic treat sleeves. It should be released in early Summer ’05. The gadget will be built around a Samsung chip and will have 512MB capacity, as… Continue reading Pez Mp3 Player & another fantastic Invention
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Craigslist Vs Kijiji. The Fight for Classified
eBay has launched classified ad websites in Canada, China, France, Germany, Italy and Japan. The sites are all branded Kijiji – Swahili for village. They slightly resemble CraigsList sites, in which eBay bought a 25 per cent stake in last August. Apparently eBay says its new service does not compete with Craig’s List, though the… Continue reading Craigslist Vs Kijiji. The Fight for Classified
Sega’s MyBigBall: Viral Marketing “Deluxe”
Sega USA brings us the true adventures of Chad, a guy who was so into Super Monkey Ball Deluxe that he decided to live in a ball. The viral marketing campaign consists of a 6-part mini serie getting showcasted on mybigball.com. Absurd but fun and surely cheaper than airing this on tv or in newspapers.… Continue reading Sega’s MyBigBall: Viral Marketing “Deluxe”
Sony Launches PSP Site
Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head. Check out the new PSP Website
iPod Shuffle and the SuperFX Banner
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner
Brand Loyalty Can Go (Too) Far
According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand. The most-favored brands were: Harley-Davidson Disney Coca-Cola Google (!) I understand some bikers might brand themselves with a Harley-Davidson tattoo in order to brag in… Continue reading Brand Loyalty Can Go (Too) Far
Gannett, Knight Ridder and Tribune Acquire 75% of Topix.Net
Three of the biggest newspaper publishers in the United States, the Gannett Company, Knight-Ridder Inc. and the Tribune Company, are joining forces to buy 75% of the news aggregator Topix.net, a Web site that monitors more than 10,000 online news sources. Each publisher will own 25 percent of the company. Topix.net, based in Palo Alto,… Continue reading Gannett, Knight Ridder and Tribune Acquire 75% of Topix.Net
MSN AdCenter wants a Piece of the Search Marketing Cake
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain product will show which ones work better with men or women and specific age groups… Continue reading MSN AdCenter wants a Piece of the Search Marketing Cake
Flickr Getting Acquired by Yahoo
Flickr, a popular online photo management service in the world wide web, will be acquired by Yahoo for an undisclosed amount. This is the third high profile Blog/RSS related buyout of 2005. Live Journal was bought by Six Apart, while Ask Jeeves snapped up Bloglines. Read more in the official Flickr Blog
Amaztype. Visualising Amazon.com’s Data.
Japanese designer Yugo Nakamura has launched Amaztype, an eye-candy flash application to visualise the broad product database of Amazon.com. I created an example showing the word “Brand“. Besides the visual outcome the user can click on a book or CD and then gets more information about it. Creative, Intelligent, Different. Useful?