Players of the online game Everquest 2 can now order pizza by simply typing “/pizza” in their chat window. A web browser will then launch the ordering section of pizzahut.com and after half an hour the pizza is freshly delivered to your door. I think we’ll be seeing more InGame Advertising in the near future – http://everquest2.station.sony.com/pizza/
With the new name Yahoo! Search Marketing Solutions, the company unites its commercial searchservices with the already available Listing-Submit products. Beginning of second quarter 2005, Overture Services USA will officially change its company name and most of its product titles. Overture.com
The first-ever Advertising in Games Forum announced the final lineup of speakers for its April 14 event at the Metropolitan Pavilion in New York City. The keynote speaker will be Mitch Davis, CEO of Massive. Execs from Activision, NPD Group, The Georgia Institute of Technology, Vivendi, Bounce Interactive and the United Talent Agency are also participating. The event is designed to explore current trends surrounding the addition of commercial ads into games. More Information at the In-Game Ad Forum Website
Eyetools’ Greg Edwards published a “heat map” of people’s eye movements on the typical Google results page, determining both organic results rank and paid placement rank are of paramount importance. Most site viewers’ eyeballs didn’t even pass over fourth or fifth items in the lists.
Burger King has gone viral again with PimpMyBurger, a site dedicated to some dudes rapping about a chicken burger getting pimped, thus spoofing the popular reality show, Pimp My Ride on MTV. They’ve basically copied the full script while adding their own pimperage to the show.
This campaign could be very successful in the young age group because it’s just a hell lot of fun while watching.
The national 14-days campaign by the sweets producer Milka has been voted “Ad of the Week” by Austria’s control group “heimatwerbung”.
The print sujets were created by Ogilvy & Mather.
$3 million in fake bills was placed between two panes of transit glass treated with a shatter-resistant coating, the 3M Security Glass.
View the Outdoor Ad
Google has just introduced its enhanced AdSense program to a group of selected clients. Next to the well-known text ads, publishers can now incorporate more “eye-catching” ads (= blinking gif banners) in their site. Google limits the size of animated GIFs to 50 kilobytes, AdSense publishers need only opt-in to increase their money generating possibilities.
The feedback has been mixed so far, as Google’s price model is based on a cost-per-click (CPC) basis and advertisers claim, this model is not suitable for GIF banners, which can have a branding value even if consumers don’t click on them. For this reason, banners are traditionally sold based on cost-per-thousand impression basis.
When it gets to online advertising in general, the ad format 468×60 has always been a standard and could remain so for the upcoming years. But there are way prettier and more effective ad formats on the market, ie the “Leaderboard” with 728×90 and the “Skyscraper” with 120×600. A lot of well-known online-magazines use them: wired.com, slashdot.org, spiegel.de. These specific ad formats enable a less intrusive way of catching the visitor/consumer as they’re not directly embedded into the content but remain at the outer edges of a website.
I’d prefer interesting image ads more than those boring non-multimedia text ads. But when is advertising actually fun and catchy? The online advertising industry still has a long way to go.
The austrian mobile provider 3 is doing an UMTS promotion at the moment. From yesterday till Sunday the company 3 is giving away free traffic on browsing the net with your mobile. The long mobile internet week-end, one of the first of its kind. For freaks, for geeks.