Category: Advertising

Why Your McDonald’s Burger Looks Different Than In The Ad

Food styling has to use the actual product as a basis but there is still a bigger process going on from “Actual Burger” to “Advertised Burger”. Bagozzi, director of marketing at McDonald’s Canada took a camera crew along to reveal the difference and show the details food stylists and image specialists go through to create… Continue reading Why Your McDonald’s Burger Looks Different Than In The Ad

Spam Or Ham? BISH Index Analyses (Over-) Monetization Of Websites

I know this from my experience with Google’s search results but I am sure you have encountered the same: searching for a specific keyword, clicking on the first result and being confronted with an overly “AdSense optimized” website that was purely created for generating AdSense clicks. You might have a gut feel the website you’re… Continue reading Spam Or Ham? BISH Index Analyses (Over-) Monetization Of Websites

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

httpv://www.youtube.com/watch?v=0-9EYFJ4Clo It’s amazing how a 2012 Volkswagen Beetle can motivate the dog to get in shape.  Witness the dog’s weight loss transformation from following a strict diet, swimming, lifting weights, and even using an exercise ball.  Watch out for an intergalactic superstar that makes a surprise appearance at the end of the video.

Cold front in Europe “Cooper” Sponsored by Mini

In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe.