Working out is healthy. But teens and younger men don’t care much about health when practising the new Jackie Chan moves. They just want to be cool. Along this assumption the agency J. Walter Thompson created a print advertisement for the S.R. Monza Karate School. Found at AdBlather
Category: Advertising
BIC Permanent Marker With Jimi Hendrix
From TBWA/Paris.
Extreme Basketball by DC Shoe USA. TV Commercial
Extreme Basketball combined with various stunts on skateboard-pipes is definitely a great way to show off a brand, as did the skateboard gear company DC Shoe, USA. They probably practiced many, many hours to get this done but the outcome is amazing, fun to watch and surely enhancing the brand’s relationship with its target audience.… Continue reading Extreme Basketball by DC Shoe USA. TV Commercial
Pop My Ear. Pepsi Mini Can Ad Video
Pepsi’s Commercial features a young lady sticking a finger in her ear. “Pop!” A Mini Can falls down. Brand Display. End. I like the basic idea behind the shortmovie, but for me it seems unfinished, ie. not very well-developed at the end. Or am I just becoming more immune to those “supposed-to-be” funny ads? Watch… Continue reading Pop My Ear. Pepsi Mini Can Ad Video
Trends in Online Advertising. A Study by DoubleClick
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Ambassador – Scotch from another era
The Leo Burnett Network has produced two hilarious Ads for Ambassador Scotch targeting the elder generation.
Sony PSP’s First TV Commercial. Watch it here.
Running through April 17, television viewers across America will see two PSP commercials, each one featuring the song, “Take Me Out” by the rock group, Franz Ferdinand. The first spot will be based around the idea of a world as seen from the perspective of a PSP. Watch it.
iPod Shuffle and the SuperFX Banner
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner
Google’s AdSense a Money-Maker for some Websites
There’s an interesting read on USA Today about people getting money with Google AdSense, ranging from 2$ to over $4000 each month. Additionally the article contains information on how to optimize ones revenue but also sheds light onto click fraud.
52nd International Advertising Festival in Cannes
The committee of the 52nd International Advertising Festival in Cannes, France has officially announced the jury for this year’s event, taking place from 19th till 25th June 2005. John Hunt (worldwide Creative Director of TBWA\Worldwide) will be responsible for the categories “Film” and “Press & Outdoor”, Malcolm Poynton (Executive CD Ogilvy & Mather) for “Radio”… Continue reading 52nd International Advertising Festival in Cannes