Cool nail artwork by manicure specialists, e.g. branded nails with brands like Sprite, Oreo, Pepsi, Dr. Pepper, …
Category: Branding
Unusually modern for a cheese brand
Tasty cheese logo from the brand “Gouda Jung”. Spotted at a supermarket in Berlin, Germany
Brand Update: Visa changes its Logo
When Visa’s founders sat around a table in Northern California in 1969, they could hardly have imagined its metamorphosis from a lending instrument tied to a plastic card, to a global entity processing more than US$3 trillion a year. Today, Visa is much more than a credit card company and while incremental changes have been… Continue reading Brand Update: Visa changes its Logo
Lulu means Piss to over 10 Million People
Following the posts about Looza, Gaylord and Flop, here’s the next branding “mistake” from Lulu, a company offering self publishing and printing books on-demand. I’m a Lulu! How do you get people to buy books when your brand name means “piss”? Well at least that’s the case for parts of Germany and all of Austria:… Continue reading Lulu means Piss to over 10 Million People
New Rules of Naming
Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don’t work very well if someone forgets to put the part in. Do a Yahoo search on radar and you won’t find the magazine or the website in… Continue reading New Rules of Naming
Branding as Art – The Fake Prada Store
Artists Michael Elmgreen and Ingar Dragset recently unveiled their newest sculpture, entitled Prada Marfa. The work is located on the outskirts of Valentine, Texas (pop. 120) near Marfa on desolate land with no other visible trace of civilization. It looks to be a luxury boutique with a display of Fall 2005 Prada shoes and bags.… Continue reading Branding as Art – The Fake Prada Store
Floppy = Flop?
I like to travel as I’m always interested in foreign cultures, behaviors and people. As brand infected person it’s even more interesting to see how international brands look like, how they get presented and what kind of brand names companies introduce. Here’s one from Poland, the Flop computer store, which I find kind of amusing.… Continue reading Floppy = Flop?
Human Branding: Ashanti launches Fragrance Line
Jumping on the celeb-fragrance ride, singer Ashanti has launched a fragrance line called Precious Jewel. Acknowledging the already overcrowded celebu-fragrance space, Ashanti said, “I always said that the perfume field was getting kind of flooded. A lot of people were doing a lot of the same thing. But I also said that if I ever… Continue reading Human Branding: Ashanti launches Fragrance Line
New Brand Story – Bazooka Chewing Gum
During World War II, The Topps Company began to market a brand of bubble gum in the United States under the name Bazooka. The gum was packaged in a patriotic red, white, and blue color scheme… Read more
Palmers Lingerie gets Facelift
The Austrian traditional lingerie company Palmers has introduced its new branding, developed by the agency Desgrippes Gobé. According to official sources the brand wants to position itself in front of H&M, which has been taking away lingerie customers over the past year. Palmers is eager to get back its younger customers, thus presenting their products… Continue reading Palmers Lingerie gets Facelift