Category: Branding

UPS Logo: 2 Years after the Relaunch

Paul Rand’s classic UPS logo has been replaced with a two-tone, 3-D-look shield topped with a quasi-swoosh. The wordmark is set in a customized version of FF Dax, which many feel is already overused in corporate identities. The logo was designed by New York-based FutureBrand. Here’s some more background information. Logo R.I.P.

iPod Shuffle and the SuperFX Banner

Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner

Brand Loyalty Can Go (Too) Far

According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand. The most-favored brands were: Harley-Davidson Disney Coca-Cola Google (!) I understand some bikers might brand themselves with a Harley-Davidson tattoo in order to brag in… Continue reading Brand Loyalty Can Go (Too) Far

Brandmarker. The Power of Brands

The Austrian art collective Monochrom attempts to evaluate the actual power of brands by making people draw a total of twelve logos from memory, 25 people per brand. Their website Brandmarker shows quite interesting results.

Mountain Dew launches New Site and Logo

The hot youth brand Mountain Dew launches a new site and sharper-edged logo, appearing to be in constant motion, while retaining the trademark green, red and white coloring. Designed to appeal to young men, the Web site now features a front-page skateboarding game set in a detailed cityscape and more community features.

MasterCard. The Evolution of a Global Brand Mark

The small but meaningful changes in the MasterCard brand mark over time reflect the brand’s increasingly global reach. In the early years of the brand, lnterbank was represented by the “i” symbol—a straightforward means of identifying participating members of the Interbank Card Association. 1. 1966 17 bankers meet in Buffalo, New York to form a… Continue reading MasterCard. The Evolution of a Global Brand Mark

Smarties Gets Make-Over

Childhood may never be quite the same again. Nestle, the maker of Smarties has announced it will change the complete branding, including a Make-Over of the 68-year-old cylindrical design, being changed to a hexagonal pack. Apparently Nestle wants to keep their brand “fresh and interesting”. Smarties have been sold in a cylinder-shaped packet since the… Continue reading Smarties Gets Make-Over