Salvador Dali and Chupa Chups

Did you know the great painter Salvador Dali designed the Chupa Chups logo? Read all about it in the brand directory: Chupa Chups Brand Story

Ex-Daewoo profits from Chevrolet image

The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, says Austrian import chief Michael Röck. Existing customers are even willing to pay 200 €… Continue reading Ex-Daewoo profits from Chevrolet image

Don’t Copy. Lead.

Creative’s Zen Vision:M does not fit this leitmotiv, a slogan actually used by Toshiba. Instead the Vision:M is just another copy of Apple iPod’s product design, exercised in a lower quality and less innovative way. “When people see the Zen Vision:M, they tell us it’s incredibly cool,” said Sim Wong Hoo, chairman and CEO of… Continue reading Don’t Copy. Lead.

iMac Chocolate Cigarettes

Found by a boing-boing reader: “On her way back from Day of the Dead in Chiapas, my wife picked up this iMac pack of chocolate cigarettes in the Mexico City airport.” I remember chocolate cigarettes from my childhood and they weren’t very exciting. The chocolate tasted bad, the colors weren’t appealing and nobody actually thought… Continue reading iMac Chocolate Cigarettes

muji – the brandless brand

Valuable story on Muji, the brandless Japanese retailer with high brand recognition and customer loyalty. Technorati Tags: muji, brandless, retailer

Find Pages on Brand Websites

I have developed a new feature for the Brand Directory. It is a small but powerful spider-engine who finds pages on corporate websites. So for example, if you want to find the About page on Apple’s website directly this should be handy. Here’s a screenshot of the Apple page in the Brand Directory More Brands… Continue reading Find Pages on Brand Websites