VW’s Hyper-Responsive “Das Auto. Magazine” Launches

Volkswagen just launched its hyper-responsive magazine “Das Auto. Magazine“, a state-of-the-art webmag conveying the emotions of VW’s brand experience. The magazine is multi-language and consists of several articles enriched with interactive HTML5 infographics and big imagery. The assets scale and rearrange from desktops all the way down to mobile devices.

Amazon Uses Its Frontpage To Diss Apple’s iPad mini

One of Amazon.com’s biggest assets is its frontpage, viewed by millions of people on a daily basis, and, while times are getting rougher and competition tougher, the company uses it to openly criticize Apple’s new iPad. In an attempt to push kindle fire HD sales, Amazon employs pretty aggressive marketing speech and uses a heavily […]

Why Your McDonald’s Burger Looks Different Than In The Ad

Food styling has to use the actual product as a basis but there is still a bigger process going on from “Actual Burger” to “Advertised Burger”. Bagozzi, director of marketing at McDonald’s Canada took a camera crew along to reveal the difference and show the details food stylists and image specialists go through to create […]

Cold front in Europe “Cooper” Sponsored by Mini

In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe.