Milka Budimir, french fashion designer based in Valence, is no longer allowed to use the domain www.milka.fr. This monday, a court in Nanterre has adjudicated that Kraft Foods, owner of the brand Milka, will be given full rights and control over the domain name, thus forcing the tailor to abandon her presence on the web.… Continue reading Milka Cow vs. Milka Couture – 1:0
Category: General
Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on… Continue reading Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Google’s AdSense a Money-Maker for some Websites
There’s an interesting read on USA Today about people getting money with Google AdSense, ranging from 2$ to over $4000 each month. Additionally the article contains information on how to optimize ones revenue but also sheds light onto click fraud.
52nd International Advertising Festival in Cannes
The committee of the 52nd International Advertising Festival in Cannes, France has officially announced the jury for this year’s event, taking place from 19th till 25th June 2005. John Hunt (worldwide Creative Director of TBWA\Worldwide) will be responsible for the categories “Film” and “Press & Outdoor”, Malcolm Poynton (Executive CD Ogilvy & Mather) for “Radio”… Continue reading 52nd International Advertising Festival in Cannes
Study: Blogs Reach High Income, Educated Audience
BlogAds, a service that allows advertisers to build their own classified-like ads on-demand on participating weblogs has now published the firm’s second blog readership study. The results align closely with last years. Highlights include: 75% are over 30, 75% are men, 43% have HHI over $90K Most, 14%, are employed in education, 71% have signed… Continue reading Study: Blogs Reach High Income, Educated Audience
Vodafone wants Customers to Pee on a Strip of Paper
Vodafone wants customers to pee on a piece of paper, indicating if people have “The Catch”
In-Game Advertising Pioneers Join Forces with IGA Partners
In-Game Advertising pioneers Darren Herman and Andrew Sispoidis join forces with IGA Partners, Ltd. to launch IGA Partners North America. IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. The creation of the North American company will help IGA Partners,… Continue reading In-Game Advertising Pioneers Join Forces with IGA Partners
Smarties Gets Make-Over
Childhood may never be quite the same again. Nestle, the maker of Smarties has announced it will change the complete branding, including a Make-Over of the 68-year-old cylindrical design, being changed to a hexagonal pack. Apparently Nestle wants to keep their brand “fresh and interesting”. Smarties have been sold in a cylinder-shaped packet since the… Continue reading Smarties Gets Make-Over
Hungry while playing Everquest 2? Type /pizza
Players of Everquest 2 can now order pizza while playing the online game. The NextGen of InGame Advertising.
BMW 3 “Die treibende Kraft”
Print Advertising for the new BMW 3 Series, produced by Jung von Matt