Sex Sells – Business Advertising Basics for Successful Selling

Sex is one of the most pleasurable activities for humans, which is why it is so popular. If you want a successful business even during a recession, you need to advertise your business. Without necessarily adding sex or raunchy slogans into your business advertisements, you can use the properties of sex appeal to get your… Continue reading Sex Sells – Business Advertising Basics for Successful Selling

Sound Branding: How To Build A Sound Idendity

SOUNDWAVE2

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design – dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.

Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. Although the senses of taste and touch are more difficult for brands to reach, some brands like Singapore Airlines and Rolls Royce have already used scent to build brand identity, also known as olfactive branding. A new area of focus is now sound branding, which will be explored in this article.

Five Ways Your Twitter Account Can Boost Marketing

Twitter

Twitter is one of the few social networking platforms that has exploded in popularity and captured the attention of media and major names alike. Celebrities, CNN News, even the President of the United States have Twitter accounts – and are using them to increase their exposure.

If you’re one of the millions of users who have come on board with this free service, you may be wondering how this mini-update application can boost marketing exposure for a business or special interest project. Imagine being able to immediately reach your clients with breaking news at zero cost.

How to Write a Communications Brief – Free Template Download

Communications Brief Template

Once a marketing plan has been written and an advertising agency (and/or other specialist agency) appointed there will soon come a time when the agency needs to be briefed on a specific project.

When briefing specialist marketing agencies, it is both unacceptable and unprofessional to rely solely on a verbal exchange of information. It is essential that the client’s needs are clearly communicated and retained by the agency as a matter of record. It is equally important that the client and the agency have a clear and common understanding of what is being briefed and the nature of the response required.