I know this from my experience with Google’s search results but I am sure you have encountered the same: searching for a specific keyword, clicking on the first result and being confronted with an overly “AdSense optimized” website that was purely created for generating AdSense clicks. You might have a gut feel the website you’re… Continue reading Spam Or Ham? BISH Index Analyses (Over-) Monetization Of Websites
Hootsuite, the social media management dashboard, released an infographic showing the top 15 trending brands on twitter from 2011. To round out the trendiest topics they also included Topics, Tags and in Memorium Trends. Interesting to note MySpace is still at #7 even though the network is pretty much dead (Nielsen ranks them at #5… Continue reading Top 15 Brands On Twitter 2011
Cigarette smoking rates around the world and what nations are doing to educate the public. [GOOD]
There are a number of ways of tracking general interest in the world’s luxury brands, the most obvious one being annual sales figures. In recent times a more contemporary measure has emerged – the number of times those exclusive brand names are entered into the Google search engine. Against a backdrop of global economic uncertainty,… Continue reading Is The Recession Impacting Luxury Brands?
The social media hype is big with keeping in touch with friends and I’m sure most of you have a facebook or linkedin account, both, or even more accounts. So what do the big brands do for keeping in touch with customers? A new study by analyst Charlene Li of the Altimeter Group ranks the… Continue reading Most Engaged Brands In Social Media
Ever wondered why cheap airlines are so cheap? A graphic comparing low cost to regular airlines shows it’s the combination of all factors: more seats, fast turnarounds, smaller airports, etc. While British Airways handles 735 passengers per employee, Easyjet is able to manage nearly ten times more: 6772.
A team of US computer scientists have investigated how the business model spam works, ie. how profitable it is to send out spam or “illegal messages”. In order to conduct the study, seven scientists became spammers themselves.
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns? Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool,… Continue reading Mac Vs. PC Campaign: An Analysis