Why Your McDonald’s Burger Looks Different Than In The Ad

Food styling has to use the actual product as a basis but there is still a bigger process going on from “Actual Burger” to “Advertised Burger”. Bagozzi, director of marketing at McDonald’s Canada took a camera crew along to reveal the difference and show the details food stylists and image specialists go through to create […]

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

httpv://www.youtube.com/watch?v=0-9EYFJ4Clo It’s amazing how a 2012 Volkswagen Beetle can motivate the dog to get in shape.  Witness the dog’s weight loss transformation from following a strict diet, swimming, lifting weights, and even using an exercise ball.  Watch out for an intergalactic superstar that makes a surprise appearance at the end of the video.

Fresh Impressions on Brandmarks Through the Eyes of a Child

httpv://www.youtube.com/watch?v=N4t3-__3MA0 Here’s a video rundown of various logos along with an interpretation of a 5-year old. Funny how she thought one logo looks like “little squirms” or worms and tries to associate several logos to colourful balls, marble, baby toys, and “babies are little.”