Malibu Rum’s Relaxed Brand Experience

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The… Continue reading Malibu Rum’s Relaxed Brand Experience

Pernod Ricard Austria Website Launches

After a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website. The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, etc.). Each product page features textual information accompanied by flash-visuals, logos and links. Read the full story in my… Continue reading Pernod Ricard Austria Website Launches

Check your brand’s social score

Check your brand’s position in the web 2.0 world, with socialmeter. The app currently scans, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web. For example, I measured Brand Infection‘s social score:

Clio Xtrem Racer

Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

I wanna be a Rock Star! The Rock Star Challenge Game

I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for and gets presented as prototype that can be customized and… Continue reading I wanna be a Rock Star! The Rock Star Challenge Game

Inside Branded Entertainment

Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout the day. Check it out.

Sony Launches PSP Site

Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head. Check out the new PSP Website

Amaztype. Visualising’s Data.

Japanese designer Yugo Nakamura has launched Amaztype, an eye-candy flash application to visualise the broad product database of I created an example showing the word “Brand“. Besides the visual outcome the user can click on a book or CD and then gets more information about it. Creative, Intelligent, Different. Useful?

Mountain Dew launches New Site and Logo

The hot youth brand Mountain Dew launches a new site and sharper-edged logo, appearing to be in constant motion, while retaining the trademark green, red and white coloring. Designed to appeal to young men, the Web site now features a front-page skateboarding game set in a detailed cityscape and more community features.