Brand Loyalty Can Go (Too) Far

According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand.

The most-favored brands were:

  1. Harley-Davidson
  2. Disney
  3. Coca-Cola
  4. Google (!)

I understand some bikers might brand themselves with a Harley-Davidson tattoo in order to brag in front of their rocker-friends but … Google? The search engine surely is loveable. So is their logo suitable for a cool tattoo? I don’t think so.

2 comments

  1. Pingback: BRAND INFECTION » Starbucks - Asses get branded - News & Brand Directory with Logo, Slogans and Brand Story

  2. I don’t think Brand Loyalty goes too far in the Google case. Just like the biker shows off his Harley tattoo to his friends, a college geek would show off their Google tattoo to their friends. Trust me, I’ve done it. 😛

    I’ve got the Google logo on my right forearm.

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