Agenda Inc. monitors the mentioning of brands in popular music, tracking all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. Hip-hop songs do most of the plugging.
In fact, only one non-hip-hop song in the Top 20, Jessica Simpson’s With You mentioned a brand – Levi Strauss.
The top featured brand was General Motors’ Cadillac with a model like the escalade, often used in hip-hop videos.
Followed by Hennessy, Mercedes, Rolls Royce, Gucci, Jaguar, Cristal, Chevrolet, Bentley and Maybach.
In one sentence:
you need a car, alcohol and lots of girls; they don’t get mentioned in the report but you’ll surely meet them with the right car, money and fashion.