Artists Michael Elmgreen and Ingar Dragset recently unveiled their newest sculpture, entitled Prada Marfa. The work is located on the outskirts of Valentine, Texas (pop. 120) near Marfa on desolate land with no other visible trace of civilization. It looks to be a luxury boutique with a display of Fall 2005 Prada shoes and bags. Yet, one cannot open the door. There is more information here and here.
[found at weBranding]
I love this concept. But, then again, I think more companies
should use art for branding!
Thanks.
Pat Lewis
Billijam, Inc.
This exhibit intends to display how remote the user experience in branding an experience.