Google has opened up its AdWords print ad program to all AdWords publishers, beginning the first auction of adspace in 28 magazines. The first auction ends February 20, and covers specific issues coming sometime between May and September.
The deadline to submit a bid is February 20th, after which your bid will compete against other advertisers’ bids to appear on the publication’s page. Similar to the online AdWords auction, you’ll never pay more than the maximum price you set, and you may end up paying even less. After the auction closes, Google will contact the winning bidders and work with them to deliver print-ready ads to the relevant publishers. More: Ad Sizes, Type of Magazines
The ad sizes:
The magazines are divided into three categories:
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Automotive Car and Driver Cycle World Import Tuner Motor Trend Road and Track Sport Compact Car |
Lifestyle Budget Living Dwell Ellegirl Entrepreneur Home Martha Stewart Kids Martha Stewart Living Outdoor Photographer Pregnancy Women’s Health Women’s Health & Fitness |
Technology Computer Shopper Computerworld CRN Information Week InfoWorld MacAddict Network Computing PC Magazine PC Photo PC World OXM – Official Xbox Magazine |
More information in the Inside AdWords blog