After Chocolate, Eggs, Toilet paper advertising comes …
… you’re right: Fieldvertising
Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.
Pretty crazy but hey, this works perfectly next to airports where people already see the advertising from far up.
It’s a great concept but what most agencies fail to plan for is the tremendous paperwork required to get approval for such a project.
It’s a great idea. The shock value alone is much more memorable than wasted money on a lame 30 second spot or banner ads. Good brand building if done right.
NEXT STOP GOOGLE EARTH!
Yes, people could fly around with Google Earth and take shots of interesting fieldvertisments 🙂
…but there is no `Swissair` any more (bankrupt!)…
However, great AD!
Yep…that is thinking outside the box, and very effective advertising. Nice photo!
it is really a good creative idea…