Puneet Nanda was like many parents: He couldn’t get his five-year-old daughter to brush her teeth properly. But unlike most parents, Nanda is a toothbrush manufacturer with an irrepressible entrepreneurial drive. Knowing that his daughter was fascinated by her sneakers with flashing lights, he ripped the lights out of her shoes and put them on a toothbrush. That didn’t work, so “I went to Disneyland that evening and bought everything that lit up,” says Nanda, now 38. The second prototype was more successful. His daughter brushed for two minutes before asking: “Dad, will this ever stop, or should I brush my teeth off?”
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