Ok, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product.
A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic music.
There is not much movement going on during the first minute of the video but make sure you watch it until the end. This is a crazy experiment for people bored of the usual music visualisation.
wtf?!? that was weired
loves it!