Brand Keyboard For The Infected

While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.

BRANDS : Adidas – Burger king – Coca Cola – Disney – Ebay – Facebook –  Google – Hp – Intel – J&b – Kodak – Lacoste – Mac donald´s – Nike – O2 – Pepsi – Quaker – Rolling stone – Shell – Twitter – Unilever – Virgin – WordPress – Xerox – You tube – Zippo – (GENIUS)