A recent survey conducted in some 50 markets in March and April acknowledges the fact that advertising is useful as people navigate the marketplace. Respondents even confessed to enjoy advertising with 66 percent agreeing (13 percent strongly) that “Advertising often gets my attention and is entertaining”.
Another interesting fact:
On average, 62 percent of global respondents said they trust TV advertising at least “somewhat.” But the figure ranged from 74 percent in Latin America down to 49 percent in Europe, with North America splitting the difference, at 61 percent.