Fitness First’s Scale – Interactive Advertising [Video]

Fitness First is running some creative urban advertising in Amsterdam, Netherlands.

Fitness First Advertising — 1: Nobody on the bench, scale displays “0”

2: Person sits down, displaying the weight — 2: Person sits down, scale displays the weight

1 comment

Paula says:

February 22, 2010 at 5:29 PM

Quite controversial. Most women wouldn’t want their weight advertised to others, but then again, I get the point of the campaign…

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