I’m spending Christmas holidays in my hometown Vienna, Austria where I spotted a new and stylish store by pen supplier STABILO. It’s the brand’s first flagship store and the architects have done a great job reconstructing a former jewellery shop. The store has the typical color-pen shape and even the entrance door makes you recognize their pens. I love those little details and people taking care of them.
Video showing the reconstruction process
httpv://www.youtube.com/watch?v=VRD1HVGvwdg
More pictures of the STABILO Store Vienna
If you happen to be in Vienna and want to check it out live, here’s the address:
STABILO Store: Neubaugasse 1, A-1070 Wien
Stabilo Brand History
Schwan-STABILO is a German manufacturer of pens for writing, colouring an drawing as well as markers as highlighters for office use. It is the world’s largest manufacturer of highlighter pens, Stabilo Boss.
The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg, Germany in 1855 and acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistiftfabrik and started using the swan logo as one of the earliest trademarks. In the 1930s, it expanded into cosmetic pencils, and this side of the business has grown to a significant part of the company since the 1970s.
The company changed its name to Schwan-Stabilo in 1976 and to Stabilo International in 2005. Total employment in 2006 was 3000 people, and the company made €260 million that year. Stabilo introduced fluorescent markers for highlighting in 1971 and is the European market leader in this product category. [Wikipedia]