Following the recent flat design trend that is happening on the desktop and mobile web this study shows a beautiful, more minimalistic brand design with less bling-bling. The images speak for themselves, take a look.
Via Imgur
If it goes so far, doesn’t run the risk of being confused with own label?
Yes indeed, the rebranding is certainly extreme but this is only a study and would need to be validated. Design-wise I think is’s great.