Honestly, the old logo from publication design software company Quark was outdated and ugly but at least it had some unique characteristics. On the left is the new one: pretty modern and cool but
Category: Branding
MacBook Pro – Apple Changes Naming
People in the blogosphere are unsure why Apple has changed its naming from Powerbook to MacBook. Here’s Steve Jobs official statement: “It’s a new name because we’re kinda done with ‘Power’ and because we want ‘Mac’ in the name of our products.” This would imply that the MacBook name may not only replace the PowerBook… Continue reading MacBook Pro – Apple Changes Naming
Kodak’s New Logo
For the sixth time and joining the recent rebrandings of Intel, at&t and Visa, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator. The box is gone, thus simplifying the logo mark. Above and below the rounded type font are… Continue reading Kodak’s New Logo
Intel’s new logo “leaps ahead”
Intel changed its 37-year-old logo as part of a major rebranding that will emphasize on the company’s shift away from the traditional PC business into consumer products. The California-based company will discard its “dropped e” logo, used since its founding in 1968, and replace it by an oval swirl around the word ‘intel’, with the… Continue reading Intel’s new logo “leaps ahead”
at&t meets reddot meets MC Escher
The new at&t logo should get an award, for example the well-known reddot from Germany. Somehow those two logos look pretty similar. Maybe they were inspired by one of MC Escher’s drawings and maybe at&t will also use some kind of animation like the one used for reddot (as shown on their website). MC Escher:… Continue reading at&t meets reddot meets MC Escher
AT&T Rebranding: now at&t
We knew this was coming. It was just a matter of when and how bad: AT&T (AT&T: Brand Directory), sorry, at&t rebrands itself and once again I wonder why everything has to be lowercase nowadays. Although not credited in any press release, word on the street is that Interbrand was responsible for creating the new… Continue reading AT&T Rebranding: now at&t
Starbucks – Asses get branded
Likely not endorsed by Starbucks (Brand Directory: Starbucks), or any of the other brands in this collection of body art, South Korean body artists Kim-Joon has painted some very nice looking asses with the brand iconography of Adidas, Starbucks and others. No doubt, we’ll see, or have already seen, corporately branded nude models flocking to… Continue reading Starbucks – Asses get branded
muji – the brandless brand
Valuable story on Muji, the brandless Japanese retailer with high brand recognition and customer loyalty. Technorati Tags: muji, brandless, retailer
Smelly packaging shall enforce impulse purchases
The scent of chocolate is now being incorporated into a new packaging method with hopes that it will induce impulse purchasing in would-be consumers. ‘Chocolatine,’ as the product is being called, doesn’t have any specific product ties yet. At this stage, it’s basically a new style of glass capsule designed to emit fragrances and distribute… Continue reading Smelly packaging shall enforce impulse purchases
A1 Lounge – Mobile Phone Provider with futuristic Lounge and Shop Design
The Austrian mobile phone provider A1 has got an interesting showroom located on a main shopping street in Vienna. Built on 700m² it features a very modern interior design and futuristic computer interfaces to provide the guest with multimedia information. After all those flashy, trendy and shiny presentations visitors can go upstairs to relax at… Continue reading A1 Lounge – Mobile Phone Provider with futuristic Lounge and Shop Design