healthcare Archive

Grass Advertising – The Razor Campaign

This has been around for a while but is still a creative example of natural advertising. [via Seed]

Backvertising, eh Hairvertising, eh Parissa Wax Strips

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online… Continue reading Backvertising, eh Hairvertising, eh Parissa Wax Strips